Common Mistakes To Avoid In Web Design

Here’s a list of other common mistakes to avoid…

Common Mistake 1:
Launching a re-design of your website without measuring the effect it has on your conversions.

Common Mistake 2:
Abandoning pay-per-click (PPC) advertising because it’s getting too expensive, and concentrating on search engine optimization (SEO) instead. (By doing this, you’re refusing to acknowledge that your company is getting pushed out of the marketplace.)

Common Mistake 3:
Signing up to extremely-expensive testing software before you understand how to design high-converting web pages.

Common Mistake 4:
Guessing which webpages to concentrate your efforts on.

Common Mistake 5:
Assuming you’ll get the best results by testing millions of variations of your webpages.

Common Mistake 6:
Designing tests that don’t teach you anything.

Common Mistake 7:
Designing tests that have the wrong goals – for example ignoring offline orders or measuring click-throughs. Ultimately, your main goal is to maximize your profit-per-visitor. Which is what we specialize in.

Common Mistake 8:
Misinterpreting the results of a test, and promoting the wrong page. (This is surprisingly easy to do.)